Cookies Policy
Upffront GmbH ("us", "we", or "our") uses cookies and similar technologies on the https://www.upffront.com website (the "Service").
By using the Service, you consent to the use of cookies in accordance with this Cookies Policy and your cookie preferences as set through our Cookie Consent Banner.
Our Cookies Policy
Our Cookies Policy explains:
- what cookies are;
- how and why we use them;
- the types of cookies used by us and our partners;
- your choices and rights regarding cookies; and
- further information about cookies and online tracking technologies.
What are cookies
Cookies are small text files placed on your computer or mobile device when you visit a website.
They help websites remember your actions and preferences (such as login, language, and region) so you do not have to re-enter them whenever you return.
Cookies can be:
- Session cookies, which are deleted automatically when you close your browser.
- Persistent cookies, which remain stored on your device until they expire or you delete them.
Similar technologies such as pixels, tags, local storage, and JavaScript may also be used. These work in a similar way to cookies and are collectively referred to as “cookies” in this policy.
How Upffront GmbH uses cookies
When you use and access the Service, we may place several cookies in your web browser.
We use cookies for the following purposes:
- To enable core functionality of the Service
These cookies are essential for the website to operate and for you to move around and use its features (e.g. shopping basket, checkout process). - To provide analytics and performance insights
These cookies help us understand how visitors interact with our website—e.g. which pages are most visited and how users navigate.
We currently use Google Analytics 4, which anonymises IP addresses in the European Economic Area (EEA).
You can opt-out of analytics cookies at any time via our cookie banner or through your browser settings. - To store your preferences
These cookies remember your region, language, and cookie settings, to improve your browsing experience. - To personalise advertising and measure marketing effectiveness
With your consent, we and our partners may use advertising cookies to display personalized ads based on your browsing behaviour, both on our site and elsewhere.
These cookies are used by third-party networks such as Google Ads and Meta (Facebook).
You can withdraw consent for these cookies at any time via our cookie settings panel.
Types of cookies we use
Type | Description | Examples | Storage Duration |
Essential cookies | Required for basic functionality (e.g. login, cart, checkout). | sessionid, csrftoken | Session or up to 1 year |
Preference cookies | Store your region, currency, and cookie preferences. | language, cookie_consent | 6–12 months |
Analytics cookies | Help us understand visitor interactions. | _ga, _gid (Google Analytics) | Up to 2 years |
Advertising cookies | Deliver relevant ads and measure performance. | _fbp, _gcl_au, IDE | Up to 13 months |
Third-party cookies | Set by external services integrated into our site (e.g. YouTube, Google Maps). | YSC, VISITOR_INFO1_LIVE | Varies by provider |
We ensure that third-party providers processing cookie data outside the EEA comply with GDPR through Standard Contractual Clauses or equivalent safeguards.
Third-party cookies
In addition to our own cookies, we may use cookies from third parties to:
- analyse website usage and performance (e.g. Google Analytics);
- enable embedded content (e.g. YouTube, Vimeo); and
- serve and measure advertising campaigns (e.g. Google Ads, Facebook Ads).
Each provider’s use of your data is governed by their respective privacy policies.
You can learn more here:
Your choices regarding cookies
You have several options to control or limit how cookies are used:
- Cookie Banner Settings
You can manage your consent preferences through our on-site cookie banner, which allows you to accept or reject non-essential cookies at any time. - Browser Settings
Most browsers allow you to delete, block, or limit cookies.
Instructions can be found here: - Opt-out Tools
You can opt out of interest-based advertising through:
Please note that disabling cookies may affect some website functionality, including checkout and login.
International users
Our website is operated from the European Union and follows EU privacy and cookie laws.
However, users from other regions (including the UK, United States, and non-EU countries) may be subject to different data protection rules.
We comply with applicable laws, including the UK GDPR and the California Consumer Privacy Act (CCPA), where relevant.
Non-EU users can exercise equivalent cookie and tracking control options as EU users.
Updates to this policy
We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our business practices.
All updates will be published on this page, with the date of the latest revision clearly indicated.
Last updated: October 2025
Where to find more information about cookies
You can learn more about cookies on the following websites:
To install this Web App in your iPhone/iPad press
and then Add to Home Screen.
