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An introduction to the NEW upffront.com

This year is upffront.com’s 5th anniversary, and to celebrate we are pleased to announced the launch of an all-new website platform, which we have been working on for the last 6 months. This site and the underlying technology is a major transition/transformation and so we felt it was an appropriate moment to re-introduce ourselves and explain what we are trying to achieve.


Armare Ropes: Local Ropemaker to America's Cup Supplier

Boasting five generations of knowledge, the traditional ropemaker has earned its place as a leading specialist, and is now proud to be the official Emirates Team New Zealand rope supplier.

But how did this little, local, Italian rope producer make it to the top?


Robline Rope: Cruising Ranges Explained

The success of Robline as an international rope brand is based on decades of expertise in manufacturing fibre ropes, the experience of professional sailors in the company, and the intensive collaboration with Olympic gold medalists and regatta-winning sailors.


For boats from 30 to 80ft. Made in Germany

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